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The Curious Case of Salesforce and Workday: Data Integration in the Cloud

The growing enterprise adoption of Salesforce SFA/CRM, Workday HR, Netsuite ERP, Oracle on Demand, Force.com for apps and Amazon Web Services for e-commerce will result in more fragmented enterprise...

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Machine Data Analytics: Splunk

Machine data or “data exhaust” analysis is one of the fastest growing segments of “big data”–generated by websites, applications, servers, networks, mobile devices and other sources. The goal is to...

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Omni-channel Conversion Optimization with Social Marketing/Media Analytics

Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings...

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Market Sizing – Analytics and Big Data

Salesforce.com has a new tagline… “Welcome to the Internet of Customers. Behind every app, every device, and every connection, is a customer. Billions of them. And each and every one is speeding toward...

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